Thums Up! is a popular Indian soft drink that first appeared after Coke and Pepsi got kicked out of India in 1977. It's supposed to taste like betel nut, which is a red nut that everrryone chews (and spits everywhere) for a mild stimulant effect. When Coke came back to India in the 90s, they bought Thums Up in order to better compete with Pepsi and it's still sold there today.
It kind of tasted like an extreme carbonated version of Coke. I can't say I was a huge fan, but I like how the name is spelled, and the logo.
Source: Wikipedia, of course
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